Keywords Are the Key to Good Job Posting Strategy
With the advent of the internet and search engines, it is easier than ever for job seekers to find new openings. You have a vast audience you need to reach, and when it comes to posting job listings online, keywords are the key. When people look for new jobs, they are going to search for something related to what they are interested in doing. You do not want someone to skip over your listing because they could not find it or it did not seem appealing to them. Take the time to craft listings that utilize valuable keywords so that the best candidates will apply to your company.
It is important to realize that your job listing is going to be competing against everyone else’s job listing, and it can be tough to make yours noticeable. An easy way to make your ad attractive is to use specific phrasing as opposed to being too vague. For example, if you have a listing that says you have an opening for a sales representative, then that is not going to give the reader much information. You could get more specific and say you are looking for a sales representative for a toy store. This is more detailed and will give job seekers a better understanding of what kind of experience you are looking for.
Keywords are the key, and another strategy you may want to think of employing is utilizing geographic locations. People across the globe look for jobs online, but you specifically need someone who is within driving distance to the company. You can combine the job title with the city you live in so that only people nearby are searching for your listing. An ad with the phrase, ïSales representative in Los Angelesï will attract people who live in that area, so you do not have to deal with receiving resumes from people on the other side of the country.
Rules for the Title
Depending on the site you use to post your job listing, someone might be scrolling through hundreds of listings, and you want to be certain yours stands out. Keywords are the key for titles, and you should make yours descriptive enough to where someone would want to click on it. One rule is to not get too creative or fun with the title. Having a title of ïSuperstar Neededï is not going to tell anyone what exactly your job is, and many people will go right past it. Stick to accurate descriptions. If your company needs a secretary, include ïSecretaryï in the title.
Even ïSecretaryï may not be enough to get someone interested in your listing. If there is any additional information that could influence an applicant’s influence in the job, then try to include that. For example, if the job is part-time, then you could put something like ïSecretary (Part-Time).ï There are a bunch of other things you need to avoid when creating titles such as:
-Having a title that is far too long
-Putting the salary in the title
-Using a title that is deceptive
-Having a question as your title
-Including the phrase ïNo experience necessaryï
Getting the Most out of Your Keywords
In order to get the best candidates out of a given job listing, you need to write the description in a certain way. You should aim for a word count between 150 and 300 words. You do not want it to be too short to where the description is too vague, but you also do not want to have an overabundance of text that might intimidate or bore certain candidates. Keywords are the key, so select three or four phrases that are most relevant to the job you are hoping to fill and that people are likely to search for. As an example, you would want to have ïsecretary in Los Angelesï included a couple times throughout the text. Be careful not to use your phrases too frequently or else the text will read awkwardly. A good rule of thumb is to read your job listing out loud to yourself before putting it online. If anything sounds weird or if you use a certain word too often, then make the necessary changes. This will also give you an opportunity to catch any typos or grammatical errors.
Keywords are the key, and by taking the time to really craft an outstanding job listing, you will have the best candidates in your area sending in their resumes. For more tips on how to attract ideal applicants, browse through everything else Mighty Recruiter has to offer.