The world of recruiting is changing. Studies have found that the vast majority of those seeking work integrate mobile searching into their job search, but less than half of companies have a mobile recruiting hiring strategy. In this day and age, you cannot afford to ignore such a significant source of candidates. Of course, as with any paradigm shift, it can be hard to keep up. Use this short guide to help gain an understanding of how you can appeal to mobile job seekers in the most effective way possible.
Prioritize Your Site
When most people consider a mobile recruiting hiring strategy, the first thing they likely think about is a mobile app. While it can be hugely beneficial to integrate your job postings with the popular mobile applications, this is less important than ensuring your site functions on mobile devices. After all, some people may find your job through your site without using apps, but every candidate, regardless of how they became aware of the position, will need to visit your website for details. The best way to get started is to simply visit your site with a mobile device. Experience it for yourself and see what aspects do not work properly. Think about what features mobile users will be interested in and take the time to ensure they are polished. You may even find that it is impossible to access your website with a tablet or phone. Be sure to try with several different devices to ensure it is compatible with them all.
Go Beyond Your Site
Once you start to understand what elements of your site are most important to a mobile recruiting hiring strategy, you can start to trim your mobile site down. Trying to include every feature that is normally available on your website on the mobile version is not a good idea. It will make it difficult to browse, but it is also completely unnecessary. Do not think of mobile device usage as simply computer browsing on the go. The actions that candidates will take are fundamentally different when they are at home or on their phone. For instance, filling out forms is inconvenient on a small screen with no keyboard and they may not have their personal information with them to get started. Your mobile site should focus instead on the informational. Candidates should be able to learn as much as possible, because this is the time when they will decide if your company is a good fit for them.
Use Your Competitors’ Sites as Reference
Take a look at how your rivals are handling their mobile recruiting hiring strategy. There are two benefits to this step. First, you can see what they are doing well. If they are successful, there will be a lot you can learn from their mobile site. Do not simply copy it straight over to your site, but analyze it, decide if it makes sense to integrate, and think about what changes might be made to ensure the best performance. Secondly, you can learn a lot from the things your competitors do poorly on their site. Because you are looking at their site from the outside, it can be easier to get a good perspective of what does and does not work. You will be better able to avoid making the same mistakes, but you will also gain a unique perspective of your own site. Think about why they may have overlooked a mistake, and consider if you may be overlooking something in a similar way.
Consider Your Demographic
Knowing your audience may be the single most important aspect of your mobile strategy. You should always take the time to research and take samples from the demographic you are targeting. Decide who you want to come work for you, then focus on discovering what will make them want to choose your company. Additionally, you should never make any assumptions about your demographic. Many companies mistakenly do not pursue a mobile recruiting hiring strategy because their targeted demographic is older. Studies have found that adults above 45 years of age are a significantly growing group of mobile users. No matter who you are trying to attract, it is only in your best interest to use the mobile job search scene to improve recruitment.
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