10 Top Ways to Optimize Responses to your Recruiting Emails
Depending on the type of company you run, you might utilize emails fairly frequently to reach out to customers or clients about sales, promotions or important information. However, emails can also be a great tool for recruiting potential employees. It can be a great way to reach out to people who could prove to be invaluable assets to your organization, but in order to get the most out of this tool you need to take steps to optimize responses to your recruiting emails. Follow a few rules to get the most out of this resource.
If you send out a general email that is not pertinent to a person’s interest or experience level, then he or she is likely to skip it over without reading it all the way through. Get right into the skills and type of job you are hiring for so that a person knows right away if he or she wants to respond. Now is not the time to be vague.
A Good Subject Line
Before even getting into the meat of the email, you need a high-quality subject line that is going to make a person want to open the email. The best subjects are those that are informative and tell the reader exactly what he or she will get if the email is opened. You can optimize responses to your recruiting emails by avoiding subject lines that are vague or contain too much hype without enough substance.
Find the Best Candidates
Your email strategy is only really going to be effective if you send them out to candidates who would be actively interested in what you have to offer. There are various resources online where people will post their resumes or skillset, and you should try to find people who would be interested in your line of work. If you are able to personalize your emails, then you should have a very high response rate.
There are tools such as location filtering so that you only send emails to job applicants in your area. Targeting your emails to people in your area can provide much more fruitful results because people may not be going on job boards every day, or they may not ïLikeï your page on social media. By reaching out to candidates, you will make the job hunt process easier on them.
This should go without saying, but one of the simplest things you can do to optimize responses to your recruiting emails is to thoroughly proofread. If you send a potential job candidate an email that is riddled with errors, then he or she is more likely to assume it is spam and not respond. Take the time to ensure everything is correct and that you are conveying the information you need efficiently. Have someone read over the email for you before you send it out just to get an extra set of eyes to read it over.
Think About Mobile Devices
Many people look through emails on their smart phone. Therefore, it is crucial to take that into consideration. Short, concise emails are more likely to read better on phones, so think about keeping emails sharp so that someone will remember to respond once they get back to their laptop.
Use the Right Tone
If you work for a professional company that needs to be serious, then you should convey that in your email. However, if you run a store that is a little more fun, then feel free to be a little looser to showcase that.
Avoid Negative Language
Many employers have a tendency to put something like ïDo not reply if you do not possess the following skills.ï This can discourage readers from applying even if they are perfectly qualified but just feel you are looking for someone a bit more experienced. Optimize responses to your recruiting emails by keeping it positive and encouraging interaction.
While you do not want to be annoying, you should consider sending follow up emails a couple weeks after the first just to show people you are committed to bringing them on. Candidates who scrolled past your email at first may decide to give it another look.
You should use metrics to see how many people opened your emails and how many actually responded. This will give you a good sense if this is a successful method of recruitment and if there are any changes you can make in order to make it more successful.
Mighty Recruiter has the tools you need to optimize responses to your recruiting emails and give you additional resources to help your business grow.