While you can’t control everything said online about your company, you can at least make yourself aware of what’s being said about your company. Sites like JobBite, GlassDoor and JobVent are lighthouses for people looking to disparage a company, organization or business. What’s more is posters usually aren’t verified, so they can say whatever they’d like about a company even if they aren’t employees. The point of this tip is that you should realize how quickly this harmful information can spread across the web like a digital virus and infect the opinions of potential customers and employees. Make sure you’re prepared to respond to such information and explain why it’s false or why someone might have that opinion.
Search for Your Company Online
One of the easiest and best things you can do when it comes to online brand management is simply search for your company on search engines. You can set up daily or weekly alerts in order that you know exactly what’s currently being said about your company and who’s saying it. This keeps you from having to play catch up when it comes to damage control, and it gives you the opportunity to capitalize on good press.
Buy Your Domain Name
If you’re a small business owner, you might feel you don’t have the financial resources to buy your domain name, or that you even need to do so in the first place. If there’s another company or business out there that has a name similar to yours, it can be confusing for customers and potential employees who are researching your company. Buying your domain name is a central component of online brand management, one that gives you better control over your reputation and the overall look of the content on your company site. Another great thing about buying your domain name is you have a place to share blog posts, your company bio and links to your social media profile. Speaking of which…
Get Involved With Social Media
No matter how much you might not care for social media or the content that’s shared on it, getting involved on social media is a great way to manage and improve your business reputation. Being active on social media allows you to be where your target audience, customer base and potential employees are. Participating on Facebook, YouTube, Instagram, Twitter and any other social media platform you feel is a good fit for your brand shows you’re keeping up with relevant technology, which shows yours is a forward-thinking company. You have the option of keeping up with your profiles and postings yourself, or you can hire someone to do the job for you.
Involve Your Employees
Your employees represent your company, so you might as well involve them with your online brand management efforts. Specifically, you can encourage them to leave positive social media posts and job reviews that give a more well-rounded idea of your company. You don’t want to tell your employees what to say, but you can let them know which aspects of your company you might want to accentuate, which allows you to better cultivate the type of reputation and image your company has.
Know That Nothing Is Ever Truly Private
No matter how secure or thorough you may think privacy settings are, never forget that in this day and age nothing is really as private as you might think. Anything you say online can and will most likely be used against you, no matter who you say it to. Always be careful of what you say about other companies, individuals, blog posts and anything else you might care to comment on online. Even if you delete the comment, there’s no telling whether someone snatched a screenshot of the comment before you deleted it, which can come back and haunt you (and damage your reputation) years later. For more tips on online brand management and bringing out the full potential in your company, feel free to explore the rest of the expert tools and content on Mighty Recruiter.