Recruitment Using Social Media: Building Your Employer Brand
Hiring top talent usually begins by connecting with the best candidates. How can your company effectively reach their target recruiting market For most recruiters, the exponential growth of the internet and social media has provided unprecedented access to massive amounts of qualified job seekers. This new generation of talent isn’t afraid to post their career experience and other pertinent skills online, making it easier than ever for you to pre-qualify candidates. In fact, you’ll take your company to the next level by switching your strategy. Recruitment using social media is the way of the future, and the sooner your company gets on board, the sooner you can hire top talent.
Social media is also a great tool for your company to spread awareness of your brand. The audience on the internet is large, and for most candidates, their primary source of information for jobs. Use the internet and social media to clearly articulate what it’s like to work for your company. Not only can you reach potential applicants quicker, but you can also save thousands in typical recruiting expenses.
How to Utilize Social Media for Recruitment
Recruitment using social media requires strategy. You can’t expect to be successful in any endeavor with minimal work, and internet hiring is no different. Managers and recruiters need to focus their social media campaigns on building connections, managing various social media pages, engaging with potential applicants and finding top talent for the available roles. At Mighty Recruiter, we have scoured the best resources to bring you this guide for social media hiring. Here is our top advice to help you get started.
The first step is often the easiest, but it still requires some thought and effort. Recruitment using social media is most likely to be successful when you have access to a wide range of people. Figure out what sites professionals are sharing career information on and join them. This will likely be a myriad of sites, such as social networks for your particular industry (and the masses) and career-related internet sites and blogs.
2.Be a Good Conversationalist
Internet conversations are much the same as real conversations, and you need to be good at it to attract top talent. Ask a lot of questions, tell interesting stories and share insightful news. Here are a few ideas to help you:
1.Provide a typical day-in-the-life scenario of what it’s like to work for your organization.
2.Talk about your unique company culture.
3.Share how-to information, like how to ace an interview, how to write a professional cover letter or how to write an eye-catching resume.
4.Ask your audience questions related to job-searching or the industry.
3.Utilize Current Employees
As you’re building your social media influence and online presence for your company, don’t forget to utilize one of your biggest resources: your current employee base. Include everyone in your recruiting efforts. Encourage employees to post job openings on their personal social media sites to attract people who aren’t connected to your business.
4.Focus on Quality
One of the easiest mistakes to make with social media is focusing your time and energy on gaining more friends or followers. This can cause an organization to lose sight of their goals. Of course it’s important to expand your candidate list, but you also only want to build connections with qualified and interested professionals. Grow your social media network organically. It will keep your company’s reputation intact.
The Internet is a Two-Way Street
While recruitment using social media seems like the perfect solution to all your hiring problems, proceed with caution. This is a valuable resource for many companies and has easily cut costs while allowing quick access to top talent, but there are some things you should be aware of.
It’s easy to blur the line of truth on the internet, but be diligent in revealing honest facts about your company and culture. Provide accurate descriptions of why employees love working there and how the culture is valued. You want potential job seekers to be honest in their communications with you, so start the chain of truth early.
2.Keep at it
Recruitment using social media requires diligence on your part. It involves constant effort to build solid, trusting relationships and establish a positive internet influence.
As you establish your own social media presence, remember to check back often at Mighty Recruiter for the best tips and tricks in the business. We offer unprecedented advice to help your company recruit only top talent.