The Unmistakable Rewards of Recruiting Generation Y
You’re professional network can’t stop talking about the rewards of recruiting Generation Y, but first, let’s set the record straight. The generation born in the 1982 to 2000 period prefers to be called Millennials. Why is this important In this generation, the specificity of language has become increasingly important and that’s just one difference between them and their parents. This generation will soon take over the job market entirely, so how is that great news for you
Taming the Social Media Beast
When social media began, few people expected it to evolve into what it is today. Now, it’s moved beyond being a place for adolescents to post selfies and into a respected medium often used for professional objectives. If you want to build an effective and recognizable company brand, social media is a great place to do it. Are Millennials really the generation to tame social media Let’s take a look at the numbers.
-Approximately 41 percent of the Internet using population retains an active social media presence.
-Approximately 75 percent of Millennials retain an active social media presence.
That’s right. One of the major rewards of recruiting Generation Y is they inherently have a grasp over social media. Everyone knows what goes viral on Tumblr won’t usually do as well on Twitter, right Well even if you don’t know that, your Millennial hires will, even if they aren’t social media managers.
Spoiled Not anymore
People used to refer to Millennials as the Trophy Generation. Why They benefited from their parents success and generally grew up with the expectation of an education followed with readily available employment. A classic example of this spoiled behavior may be a parent coming home from a long day of work to find their teen has neglected the chores in favor of fiddling with the new electronic device he or she got for his or her birthday. Why don’t they get a job right Well, they did try.
Once this generation started graduating from college with obscenely expensive degrees and entering a historically suffering economy, any sense of entitlement quickly evaporated along with the jobs. As a result, these capable professionals are willing to do work older generations won’t at competitive market pay, which is just another one of the rewards of recruiting Generation Y. To them, a paying job qualifies as a good job.
Willing to Work for Value
Do Millennials want a job that pays well Obviously, the answer is yes because that’s what every professional wants. Are they willing to work for less pay and greater value Yes, they absolutely are. Think of Millennials as more free spirited than their parental counterparts. If you have a great company mission, a company culture that takes care of your staff or opportunities to move up, you might just find educated talent that is willing to work for a salary within or below your budget.
This generation understands they are lucky to have a job, but that doesn’t mean they are easily exploited. If they see your offer as the next step in their professional career or as a great way to gain experience, they’ll probably take the job and do everything they can to excel. The rewards of recruiting Generation Y include a wealth of young professionals looking to work as much for passion as for pay.
Millennials Breathe Internet Culture
The Internet is now a staple for the economy, job market and all business niches. The good news is Millennials are rarely disengaged from the Internet. They check their email, social media and news apps compulsively and if you asked them what their worst nightmare was, it might be that their favorite mobile device dies and there’s no outlet near by. If the Internet is here to stay, you want a generation that you don’t have to constantly retrain with every Windows or Apple update.
Millennials grew up with technology and love to use it to stay connected. As you look around an office full of Millennials, you’ll see a range of educated and talented professionals who can tell you what is trending in various niches. They consume viral content, so it’s only natural they’ll have insight into its creation. Millennials will keep up with the Internet culture and technology as a matter of personal importance, which will benefit you as you build a brand and effective advertising campaigns.
There are many rewards of recruiting Generation Y and they don’t stop here. If you want more information on this and related subjects, use other Resume Builder resources to help you with your business strategies.