As a hiring manager or recruiter, you�ve probably noticed how social media and hiring work together over the last few years. You have a solid candidate for a job, so you decide to search through their social media accounts to learn more about them. As you do this, you find they made some troubling comments, or posted something unprofessional and inappropriate. Turns out they aren�t the people you really want representing your company. In this way, it definitely seems as if you have all the control when it comes to social media and hiring, but the truth is that candidates will use the same channels to screen potential employers when the time comes for a new job. When candidates are looking for a new position, they don�t even have to leave their homes to find the right companies to work for. Many turn first to social media channels to determine what the company culture is like, what the company believes in, and even how customers feel about the products the company sells. If your company isn�t represented truthfully and positively by your social media channels, top talent may move on quickly before even submitting a resume. Before you start auditing all your social media accounts in the hopes of putting on a good front for both clients and potential employees, pay attention to where those candidates are looking.
The All-Encompassing Nature of Facebook
The reality is that Facebook has taken the world by storm, and this is the perfect place to start when you revamp your strategy for social media and hiring. Most of your candidates have a FB page, and most relevant businesses have one that is maintained regularly. Almost worse than not having a FB at all is having a FB that isn�t updated regularly. Post events, industry updates, photos and status updates every 2-3 days on your page to show that your company is actively engaged with customers and employees. This is your chance to go where your customers and candidates are. Create a lively page with a few FB ads that are targeted to those ideal customers, and drive traffic right to your page. This is one of the best ways to make it easy for talent to find your company when they are looking.
The Beauty of Blogging
Blogging is the new journaling, and is the ideal way to give your company a brand and a voice in today�s marketplace. A blog gives customers and candidates a chance to see behind the professional fa�ade of the company to what really makes them tick. Develop and utilize a company blog to attract and impress potential hires. While there are negatives to a company blog, the positives far outweigh the potential for harm when it comes to social media and hiring.
Set up Google alerts for your own personal name, and also when people search your company�s name. Alerts are free and easy to set up, and give you an idea of who is looking for you online. Along with alerts, make sure to Google your business every few weeks to keep up on what others are saying about you. You can�t stop on top of negative reviews if you aren�t aware that they are out there. Google is regularly used to search for jobs and companies, and you�ve got to be proactive about your presence in order to get noticed.
Getting Linked on LinkedIn
LinkedIn is a professional social media network, and the ideal place to reach out to potential hires when talking social media and hiring. First, your company must have some type of presence on the network, or you have no validity when it�s time to reach out. Pay close attention to your competitors, and don�t be afraid to top whatever they are doing.
Twitter presents the perfect opportunity for businesses to really engage with an audience � both employees and customers. Many companies avoid this platform out of fear of negative responses, but the bottom line is that customers are talking about you anyway � you might as well be part of the conversation and do damage control. Twitter can be used to launch promotions, give deals to loyal followers, communicate with clients, attract hires and give your company a brand and personality. When it comes to social media and hiring, your followers want to see what sets you apart and makes you different from your competitors, and Twitter provides the outlet for showing some personality.
How Mighty Recruiter Can Help
As you work to attract and retain top talent within your company, use the resources here at Mighty Recruiter to aid you in creating a new, more successful strategy for social media and hiring.