Do you understand the differences between the platforms? Do you know which are relevant to you? Even if you can say yes to these questions, the day may come where you have to turn over your social media strategy to a specialist. When will that happen?
Why Are Social Media Specialists Necessary?
First, let’s take stalk of the many social media platforms available: – Facebook – Twitter – LinkedIn – Instagram – YouTube – Google+ – Periscope – Vine – Snapchat – Pinterest Are there more social media sites? Of course, there are more social media sites and more are probably being developed as we speak. Each of these platforms produces its own brand of viral content and the culture of each can be tremendously different or have significant overlap. With so much content on the established sites, how can your business stand out? Can you maintain consistent content posts on your accounts? Social media strategy is like the new business tool on the block that holds untold promise. Everyone knows this guy can be great, but no one can quite figure him out, except a social media specialist.
When Should You Look for a Specialist?
First, look around your office. Do you have any professionals talented or experienced with digital media? If you don’t, this is one sign you might need a specialist. Of course, determining when you need a specialist also depends on what you want to get out of your social media accounts. Are you trying to build a brand? Do you want an immediately recognizable logo like Apple or Pepsi? That type of brand building requires finesse and skill within the realm of digital media. If your accounts have grown thanks to your diligent efforts, you’re doing an excellent job, but posting consistent quality content is a time consuming task. Eventually, your following may get to big and you’ll need to hire a professional to overtake your social media strategy. Remember, you still need to run a great business with a top product, so don’t sacrifice that to keep up with you accounts. Hire a professional.
What Qualifications Should You Look For?
To be honest, social media marketing is such a young field, it’s hard to set up a checklist of experience or skills for the specialist recruiting process. If someone claims the title of social media expert, be a bit skeptical, but give him or her a chance. When vetting the candidate, answer these questions: – In their past work, did they help their clients cultivate a genuine-feeling presence online? – Are they engaged with current trends? – Do they have active accounts with respectable followings? – Can they turn negative criticism into a positive interaction for all involved? The Internet crowd is pretty savvy and they’ll know if you’re just doing stunts for likes and follows. Your specialist should be capable of creating meaningful content in line with current trends.
Who Is the Ideal Hire?
If the social media market is to young to have a set skill set, you’ll have to look for a professional who has a holistic awareness of business and social media. To start, your specialist should have some understanding of typical business operations and set ups, so they can jump right into your company culture and create social media content that accurate reflects your enterprise. Next, your specialist needs a sound understanding of both internal and external politics. The internal politics of a social media platform and your company should and will affect your social media strategy, as will external market politics. For instance, a conservative think tank doesn’t want to post liberal minded content. Additionally, you don’t have to use a negative phrase on your accounts and then have to issue apology statement or open yourself up to legal liabilities.
How Do You Measure Social Media Success?
If you want to measure the success of your social media strategy, set objectives. As with your subordinates, it’s hard to gauge effectiveness and productivity if there isn’t a clear and set goal. For instance, how many followers do you want to have after three months or a year? Is you goal to build up one particular account over others? Once you have objectives, it will be easier to measure the effectiveness of your campaigns. Additionally, your social media campaigns should put you in a good position to continue reaching people in the future. Like any good relationship, you want to build a foundation that will last through the years. Apply this same philosophy to the relationship between you and your followers. For more insight into taming the social media beast, use other Resume Builder resources to help you strategize, innovate and improve.