The Dragonfly Effect: The Key to Successful Social Media Engagement
The Dragonfly Effect essentially states that small actions can result in large, drastic changes. The dragonfly is often used as a symbol for rebirth and transformation, so it is a very apt description for many businesses hoping to control their brand and customer engagement. Social media is not going to be going away any time soon, so it is a vital tool in developing your business and should be utilized effectively.
The Four Wings of the Dragonfly
Dragonflies have four wings, and each of those wings correlates to a different attribute of your social media presence. They include:
-Spread the Message
The first wing, focus, refers to what central message you want to get across. Your business is not going to get very far if you constantly post content that is all over the place. The Dragonfly Effect will only work if your message is memorable and centered on something memorable. Therefore, you need to figure out what you want consumers to remember most about your organization.
Once you know what impression you want to leave your customers with, you need to grab their attention. Funny cat videos or clickbait articles might garner some attention, but they are not going to leave a permanent impression. Instead, you need to post content that humanizes your business and makes it relevant to the lives of your followers.
Engagement comes next, and it involves a certain amount of storytelling. Simply saying that your product or service is great is not going to be as effective as telling a story of a real person using your product and getting great results. The Dragonfly Effect will be a lot more potent if you tell a story that involves a protagonist, struggle and ultimate satisfaction. This is what is going to make outsiders care.
Finally, you need to encourage your consumer base to take action. Grabbing their attention and keeping them engaged will not do a lot of good if people do not know what to do next. Create a call to action that encourages people to visit your store, give your company a call or do anything else that is for the ultimate benefit of your business.
Skills Needed for Successful Social Media Engagement
Being able to write a good Facebook post or a funny tweet is useful to an extent, but one of the most beneficial characteristics you can possess to fully utilize social media is to have the right attitude. The thing to remember about social media, and really the whole internet, is that anyone can use it and say what they want. That means you may not be able to fully control what people say about your organization. You need to be able to respond to criticisms well while still maintaining a constructive environment. Taking setbacks in stride is part of The Dragonfly Effect, and the small way you handle detractors will play a big part in how the general public perceives your company.
One way to create a sense of engagement among the people who follow you on social media channels is to encourage everyone to share their stories about your organization. People who give positive feedback on a product they purchased from your company will be a lot more effective in creating positive brand recognition than some faceless corporation saying that the product is fantastic. This collection of stories and feedback will ultimately determine what your culture and goals should be.
Is Social Media Just a Fad
Like most shiny, flashy things, it can be easy to assume that social media pages are just a flash in the pan. They have not been around for too long, and some forms of social media may not be around in a few years’ time. However, for the time being, they are one of the most effective ways to reach out to your customer base and develop meaningful relationships with the people you do business with. Additionally, there is nothing to indicate that these websites and apps will be going away any time soon. They are just as important as any other marketing method, and when you are looking for ways to expand your business, they should definitely be looked at. As The Dragonfly Effect suggests, small actions lead to large results. Although creating a Twitter account may seem small, it can do wonders in developing your business’s brand.
There are plenty of other methods in how you can grow your company’s brand, so check out everything else Mighty Recruiter offers.