Staffing Industry Innovation Comes Down to Big Three
Staffing firms are tasked with attracting, interviewing and eventually hiring the most talented job candidates available for the companies that use them. Because of this expectation, staffing companies want to do everything they can to reach new applicants. Increasingly, trends for staffing dictate that firms take advantage of technological opportunities to contact more people. There are three main ways they can get this done: social media, mobile recruiting and data analysis. For any staffing company that is behind the curve on embracing these tools, now is the time to get moving. Here’s how to make it happen, according to industry experts.
Any company who isn’t maximizing social media as one of the top trends for staffing is missing the boat. Just think about it: Not only do you have access to thousands of people, you can use social media platforms for both marketing and recruitment strategies. You can get your name out there and also let them know you are hiring. Plus, when large corporations who need to make some hires see your staffing company rocking the world of social media, they are more likely to look to you for hiring assistance.
Remember, social media can be used to disseminate all kinds of messages targeted to both applicants and potential clients. Make sure you are offering both audiences valuable information that’s engaging and useful. You can highlight job-placement success stories on social media or ask corporate clients to tell about a great hire they just made using your company. The trends for staffing industry leaders should be built on a social foundation.
Statistics wranglers have been pointing out for two years now that more people surf the Internet on mobile devices than on a home computer. Even if the percentage is not that high among your target audience, you still must make the customer’s experience with your site the best it can be on mobile devices as well as desktop. Make sure your company site is mobile friendly. Look for more opportunities to use the site to gather potential job candidates. Trends for staffing require a resume-submission function on your mobile site as well as job hunter notifications whenever a potential employment match is made.
Remember that right now, mobile device users might be looking for more portals for action on your company site than they are information. Make sure both applicants and employers can get the most use possible on your site no matter where they are accessing it. It’s too hard to read a bunch of text on mobile, so offer them large call-to-action buttons that allow them to get things done.
Finally, if your staffing company is not taking a close look at analytics on a regular basis, you are missing out on one of the most important trends for staffing. You need to know when, how and why employer and job candidate matches are happening from a statistical standpoint. These types of data can assist you with targeted recruiting. For example, if you know an employer client is looking for tech staffers, you can coordinate your efforts to the graduation dates of IT programs or internship end dates.
Next, find out more about the hot industries where lots of workers will be needed and figure out where job candidates will be coming from. Look for opportunities for growth in those industries if you can position your staffing company as a leader in that niche. You can know what time of day most job seekers visit your site and what search terms they use most. On the employer side, data mining can indicate the average age for certain types of candidates, which in turn might give a clue on how best to connect with them. All the tools you need to hit on the trends for staffing can be found right in your daily and monthly analytics reports if you just take the time to do a deeper dive.
The biggest trends for staffing industry professionals all tap into technology. From social media platforms to mobile devices to data mining, getting a handle on these insights into the industry can go a long way toward attracting more qualified job applicants and major employers. Staffing companies have to jump into the online pool in order to keep swimming in the right direction.
In addition to learning how to maximize trends for staffing, you can learn how to make solid hiring decisions and improve your companies using the resources at Mighty Recruiter as a guide.