Mobile devices have influences every aspect of modern life. It is no surprise that it is working its way into recruitment in the world of business as well. It is expected that companies post job listing on sources that allow candidates to search, research, and apply on their mobile devices; it simply a part of remaining competitive today. You may be wondering why combining the mobile and job apply process is so important, however. The following short guide will help you understand the key benefits of providing a mobile way for candidates to apply for your job listings.
The New Methods Are Here To Stay
It is clear that the new mobile approach to recruitment is becoming incredibly commonplace, but you may not realize that the old strategies are becoming less and less efficient. It is not as simple as adding a new step on to your existing application process. The most successful businesses are reassessing how they reach out to candidates and changing the entire process. In fact, Google has started lowering the result ranking of companies that do not meet certain mobile and job apply process requirements. If the possibility for candidates to find your job posting is diminished, you will notice a significant decrease in the number of applications. This effect is worsened by the lower number of people that are still searching for jobs in the traditional way.
Mobile Recruitment Is Convenient
Convenience is more important than ever before. The demographic that you are targeting with your recruiting strategies want to be able to streamline the process of searching for work. It is difficult to find a job and mobile applications are making it just a little bit easier. Of course, this convenience also means there is a higher need to stay competitive. If a candidate uses their mobile device to search for more jobs than they would otherwise, that is just more competition for your company. You need to take your job posting to where it will be seen by the most number of people. Do not forget that taking this strategy increases the convenience for you as well. It has never been easier to manage, edit, and focus a posting for a job.
Going Mobile Increases Diversity
Diversity is another area that companies now have to concern themselves with. You may be surprised to hear that one of the best ways to increase diversity is to combine the mobile and job apply process. Not only does this ensure that anyone will have access to the job information, regardless of what social, age, or ethnic group they belong to, it can also increase the number of minority groups that see your posting. Studies have found that Hispanics, African Americans, and women are among the most frequent users of mobile job search applications. If you are interested in recruiting people from smaller demographics, or otherwise increase your business’ diversity, you cannot afford to ignore mobile technologies.
What Should You Do To Get Started?
So you have decided to integrate your mobile and job apply process. What is your next step? – The first thing you should do is test your site on a mobile device. See what aspects work well and what aspects could use work. Polishing the existing site’s performance should be your first priority. There are sites available to test how responsive your site is on mobile devices. – Afterward, you can begin to analyze what can be changed for the better. Different features will naturally be more or less useful when used in a mobile setting. – Remember that browsing on a computer and a mobile device is fundamentally different. Filling out an application should be treated differently as well. – You will most likely have to find ways to simplify your site. If it is overly complex, many mobile users will quit before they figure out how to use it. – You should also take time during this process to analyze what the desires of your target demographic are. Find a focused way to generate interest, get people interested in working with your company, and learn what mobile features are most highly valued. – Think about how much of the process should be available on your mobile site. It is beneficial for candidates to be able to apply on their mobile device, but some elements may be best left for the interview phase.
Whenever you have questions about the best way to run your business, turn to Mighty Recruiter as your source for business articles. More information is available on the mobile and job apply process, as well as other recruitment elements.