MightyRecruiterSetting up a business website is one of the easiest and most affordable ways to attract your target audience and possibly increase overall sales. That being said, there are still several steps you must complete in order to stand the best chance of your site being a success.
1. Select an Internet Service Provider (ISP):
Find out which local ISP is the most reputable and dependable. While you might have to pay more for superior services, it’s sure to pay off in the long run. Once you have your account set up, you’ll need to get an email address and make sure you’re able to access other computers as well as trade files between different networks.
2. Choose and Register a Domain Name or Universal Resource Locator (URL):
This is simultaneously one of the most enjoyable and frustrating aspects of setting up your business website. In any case, your domain name or URL should accurately represent the services or products you offer and be relatively easy to recall. As you’re narrowing down your options, be sure you run a trademark search in order to ensure that you don’t inadvertently choose something that’s already been taken, which can result in legal action.
3. Design Your Website:
You can take care of this particular step either on your own or with the help of a professional. You’ll have to pay for a professionally designed website, but doing so could bring in more business and make your site easier to navigate. Opting for a template layout is all well and good, but it also runs the risk of making your business site look bland. To give yourself some ideas you can relay to the individual or company designing your site, you might want to take a look at competitor sites.
4. Make Sure People Actually Know About Your Site:
Once you’ve registered your site with different search engines, the next thing you’ll want to do is add your address to your business letterhead, advertising and marketing materials and your business cards. If you have social media profiles, make sure your followers are aware of your new online home.
5. Gather Data on Your Site:
Something else you’ll want to do once you’ve launched your site is gather data on your overall performance. For instance, keep an eye on how many people visit your site every day, how many of them stay, how many explore your site and the times of day you get the most traffic. While there’s a lot of information to go through, doing so can help make your website better and more effective than you ever imagined. To help with the improvement process, you can include a questionnaire for visitors to complete that lets you know how easy your site is to navigate and any changes you might want to make.
6. Make Sure Your Site Remains Updated:
Don’t just set up your website only to neglect it a few months or years down the line. Your news section shouldn’t be months old, and the prices for your services and products should be current. Remember, a lot of consumers do an abundance of their shopping online. They may like the sound of your business and the look of your site, but they might not be too keen on how outdated your site is.
7. Consider Adding a Blog:
Blogs are a great way to share company and industry news and your personal opinions while you attract new visitors. This is another task you can take on yourself or have a paid professional do for you instead.
Pretend your business website is the only connection you have to your target audience and existing customers. Doing so often goes a long way in helping ensure that you always have a site of which you can be proud.
Legal Disclaimer
The content on our website is only meant to provide general information and is not legal advice. We make our best efforts to make sure the information is accurate, but we cannot guarantee it. Do not rely on the content as legal advice. For assistance with legal problems or for a legal inquiry please contact you attorney.