New Job Opportunity Email to a Passive Candidate

Finding the right person for a job can be a challenging task, and many times recruiters and hiring leaders have to look beyond those who have applied for a position and source their own all-star candidates. In this case, when you do identify someone that ticks all the boxes, you want to go about approaching them in the right way to increase your chances of getting them on board. A great job proposal letter goes a long way in this regard.

When it comes to this kind of outreach, let’s start with your first challenge: the email subject line. It should be personalized and written to capture the passive candidate’s interest. To do this, check their social media profiles to see if there are any points of interest that would grab their attention and convince them to open your note.

Additionally, keep the actual email short. Six hundred words should be your absolutely maximum, though you could easily share your message in fewer than 300 words. Get to the point quickly and make sure you don’t come off as too demanding (for example, you don’t want to ask for a resume straightaway).

Consider sending the new job opportunity email to a passive candidate outside of normal work hours. The candidate might be more inclined to respond if they’re not at work when they receive your email. Your email settings allow you to schedule so you don’t have to press “send” off the clock.