Social media cannot be ignored when it comes to finding and attracting great talent, especially since the majority of rock star candidates out there are “passive”—individuals currently employed who are not actively looking for new work, but who could be open to change if a great opportunity presents itself. Social media provides recruiters and hiring managers with an enormous talent pool (almost two-thirds of Americans now use social networking sites), as well as a cost-effective avenue for reaching the candidates they want.
In the mini-guide “How to Use Social Media to Source Better Candidates,” you’ll learn how to:
- Maximize the effectiveness of your LinkedIn account
- Use Facebook to promote your company and job postings
- Tap into Twitter to recruit via tweeting, retweeting, and hashtags
- Build and strengthen employer brand through all three of the above networks