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HomeKatrina Collier

Katrina Collier

Since 2009, Katrina Collier has been showing SMEs to global corporates around the world how to source their staff on social media, transforming HR generalists and recruiters into Certified Searchologists. 

London UK based, Katrina is a social recruiting specialist, a global trainer, and keynote speaker who shares proven techniques fine-tuned from over a decade of full cycle recruitment and social recruiting experience. 

Katrina is one of The 100 Most Influential People in HR & Recruiting on Twitter, and her social recruiting opinion is quoted in HRReview, SHRM, The Staffing Stream, and Cambridge University’s Strategies for Success. She writes avidly on The Searchologist Live and is a regular HR & Recruitment speaker, including recently at RecruitDC, SOSU Sourcing Summits in Australia, New Zealand, Europe & Asia, SourceCon, the Social Recruiting Strategies Conferences, TMA’s Talent Acquisition Summit, and to the Singapore Government. 

When she’s not on a plane, you’ll find her tweeting @KatrinaMCollier and on Instagram, LinkedIn and Facebook amongst others.

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Recently Published Posts

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Recruiter Outreach for Good Response Rates

Struggling to Recruit Passive Candidates? Try Using this 3-Letter Word

By Katrina Collier | 20th September 2017

You’re no longer in a war for talent; you’re in a fight for attention. Here’s how to prove you deserve the time of day from a candidate.

Social Recruiting Tips

How to Use Social Media to Source & Hire In-demand Candidates

By Katrina Collier | 21st August 2017

Hiring influencer Katrina Collier spills her social recruiting secrets and explains how recruiters searching for in-demand candidates can use social media to find and attract top talent.

Filming Employer Brand Video Content

3 Kinds of Employer Brand Content You May Have Overlooked

By Katrina Collier | 31st July 2017

Being honest, when I think employer brand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. But in this age of transparency, where you and your company are under review on Google, what content should you be adding to get real results? What do future employees really want to see—and

Snapchat as a Recruiting Tool: 5 Tips for Employers

By Katrina Collier | 5th July 2017

Snapchat, that’s just for kids right? Wrong. Snapchat is a useful tool in recruiting, too, if you know how to mine the gold that lies within this social media platform. Any good recruiter knows that employer branding is at the hear of a solid recruiting effort. But branding is about much more than a great

mobile optimized career pages

Has Facebook Killed the Career Site?

By Katrina Collier | 5th June 2017

It’s only natural to be curious. As shoppers we’re constantly playing the investigator, paying heed to consumer reviews and photos before we spend our hard-earned cash. So why wouldn’t jobseekers research potential employers and seek the opinions of other employees before choosing their next career step? And though it’s natural for avid social media users

Recruiter Outreach for Good Response Rates

9 Surefire Ways to Boost Your Candidate Response Rates

By Katrina Collier | 3rd May 2017

If you want to get a reply to your outreach, you need to prove you're worth talking to. Here's how to boost your candidate response rates in 9 easy steps.

tips for a small business using social media to recruit

Secrets to Inspiring and Leveraging Employee-generated Content

By Katrina Collier | 3rd April 2017

The last time you purchased something, did you make the decision to buy because you believed the polished marketing messaging or the reviews you read? Was it a clever ad that convinced you to pull out your credit card or did the opinions of other consumers sway you more? If you’re like nearly 55% of

Social Recruiting Trends of Past

Essential Recruiting Hacks for Keeping A Candidate’s Attention

By Katrina Collier | 15th March 2017

It takes work to be worthy of someone’s attention - especially if you want them to listen to your job pitch. Here's how to earn candidates' attention in 2017.

Is Facebook’s New Job Posting Feature Really All That?

By Katrina Collier | 22nd February 2017

Facebook is rolling out a feature that will allow us to create and publish job postings directly to our company pages; the feature also allows jobseekers to apply directly to the posting without leaving the social network. That’s a pretty cool free addition! Thank you, Facebook. Understandably, there’s already been a lot of talk about

Recruiter using online prescreening questions

Creating Facebook Hiring Ads: A Step-by-step Guide for Recruiters

By Katrina Collier | 23rd November 2016

Learn how to create and launch a successful paid advertising campaign in no time

Future of Recruiting

Hi Katrina, How was Uganda – OR Using Social Media as a Conversation Starter for Cold Outreach

By Katrina Collier | 24th October 2016

LinkedIn, Instagram, and the like offer low-hanging fruit for recruiters looking to personalize their passive candidate messaging

Social Recruiting Trends of Past

Using Social Media to Vet Candidates: Do’s and Don’ts You Should Swear By

By Katrina Collier | 28th September 2016

Make sure you’re properly using – not abusing – LinkedIn, Twitter, Facebook and more.

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