Katrina Collier

You’re no longer in a war for talent; you’re in a fight for attention. Here’s how to prove you deserve the time of day from a candidate.

Hiring influencer Katrina Collier spills her social recruiting secrets and explains how recruiters searching for in-demand candidates can use social media to find and attract top talent.

Being honest, when I think employer brand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. But in this age of transparency, where you and your company are under review on Google, what content should you be adding to get real results? What do future employees really want to see—and

Snapchat, that’s just for kids right? Wrong. Snapchat is a useful tool in recruiting, too, if you know how to mine the gold that lies within this social media platform. Any good recruiter knows that employer branding is at the hear of a solid recruiting effort. But branding is about much more than a great

It’s only natural to be curious. As shoppers we’re constantly playing the investigator, paying heed to consumer reviews and photos before we spend our hard-earned cash. So why wouldn’t jobseekers research potential employers and seek the opinions of other employees before choosing their next career step? And though it’s natural for avid social media users

If you want to get a reply to your outreach, you need to prove you're worth talking to. Here's how to boost your candidate response rates in 9 easy steps.

The last time you purchased something, did you make the decision to buy because you believed the polished marketing messaging or the reviews you read? Was it a clever ad that convinced you to pull out your credit card or did the opinions of other consumers sway you more? If you’re like nearly 55% of

It takes work to be worthy of someone’s attention - especially if you want them to listen to your job pitch. Here's how to earn candidates' attention in 2017.

Facebook is rolling out a feature that will allow us to create and publish job postings directly to our company pages; the feature also allows jobseekers to apply directly to the posting without leaving the social network. That’s a pretty cool free addition! Thank you, Facebook. Understandably, there’s already been a lot of talk about

Learn how to create and launch a successful paid advertising campaign in no time

LinkedIn, Instagram, and the like offer low-hanging fruit for recruiters looking to personalize their passive candidate messaging

Make sure you’re properly using – not abusing – LinkedIn, Twitter, Facebook and more.