Struggling to Recruit Passive Candidates? Try Using this 3-Letter Word
By Katrina Collier | 20th September 2017
You’re no longer in a war for talent; you’re in a fight for attention. Here’s how to prove you deserve the time of day from a candidate.
How to Use Social Media to Source & Hire In-demand Candidates
By Katrina Collier | 21st August 2017
Hiring influencer Katrina Collier spills her social recruiting secrets and explains how recruiters searching for in-demand candidates can use social media to find and attract top talent.
3 Kinds of Employer Brand Content You May Have Overlooked
By Katrina Collier | 31st July 2017
Being honest, when I think employer brand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. But in this age of transparency, where you and your company are under review on Google, what content should you be adding to get real results? What do future employees really want to see—and
Snapchat as a Recruiting Tool: 5 Tips for Employers
By Katrina Collier | 5th July 2017
Snapchat, that’s just for kids right? Wrong. Snapchat is a useful tool in recruiting, too, if you know how to mine the gold that lies within this social media platform. Any good recruiter knows that employer branding is at the hear of a solid recruiting effort. But branding is about much more than a great
Has Facebook Killed the Career Site?
By Katrina Collier | 5th June 2017
It’s only natural to be curious. As shoppers we’re constantly playing the investigator, paying heed to consumer reviews and photos before we spend our hard-earned cash. So why wouldn’t jobseekers research potential employers and seek the opinions of other employees before choosing their next career step? And though it’s natural for avid social media users
9 Surefire Ways to Boost Your Candidate Response Rates
By Katrina Collier | 3rd May 2017
If you want to get a reply to your outreach, you need to prove you're worth talking to. Here's how to boost your candidate response rates in 9 easy steps.
Secrets to Inspiring and Leveraging Employee-generated Content
By Katrina Collier | 3rd April 2017
The last time you purchased something, did you make the decision to buy because you believed the polished marketing messaging or the reviews you read? Was it a clever ad that convinced you to pull out your credit card or did the opinions of other consumers sway you more? If you’re like nearly 55% of
Essential Recruiting Hacks for Keeping A Candidate’s Attention
By Katrina Collier | 15th March 2017
It takes work to be worthy of someone’s attention - especially if you want them to listen to your job pitch. Here's how to earn candidates' attention in 2017.
Is Facebook’s New Job Posting Feature Really All That?
By Katrina Collier | 22nd February 2017
Facebook is rolling out a feature that will allow us to create and publish job postings directly to our company pages; the feature also allows jobseekers to apply directly to the posting without leaving the social network. That’s a pretty cool free addition! Thank you, Facebook. Understandably, there’s already been a lot of talk about
Creating Facebook Hiring Ads: A Step-by-step Guide for Recruiters
By Katrina Collier | 23rd November 2016
Learn how to create and launch a successful paid advertising campaign in no time
Hi Katrina, How was Uganda – OR Using Social Media as a Conversation Starter for Cold Outreach
By Katrina Collier | 24th October 2016
LinkedIn, Instagram, and the like offer low-hanging fruit for recruiters looking to personalize their passive candidate messaging
Using Social Media to Vet Candidates: Do’s and Don’ts You Should Swear By
By Katrina Collier | 28th September 2016
Make sure you’re properly using – not abusing – LinkedIn, Twitter, Facebook and more.