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HomePatrick Spencer

Patrick Spencer

President and Founder, TIRO Communications

Patrick E. Spencer, Ph.D., is the president and founder of TIRO Communications. An accomplished journalist and marketing executive with more than 30 different editorial and creative awards to his name, Patrick has published hundreds of magazine articles, bylines, eBooks, white papers, and blog posts as well as directed and produced hundreds of videos and podcasts. In senior management roles, he architected and built marketing programs and departments from the ground up at Symantec, LivePerson, and PRO Unlimited that influenced millions of dollars in revenue; he also possesses a keen interest in technology and how it can be used to drive tangible marketing outcomes.

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Recently Published Posts

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Meeting Passive Candidates Through Outreach

5 Key Ways You Can Future-Proof Your Employer Brand

By Patrick Spencer | 15th May 2017

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of branding—employer branding, which is

Gender inequality at work

Is Your Job Posting Language Affecting Your Applicant Gender Diversity?

By Patrick Spencer | 12th April 2017

New research reveals that institutionally biased job ads work to maintain gender inequality in the hiring process

Recruiter using technology to make hires

5 Tips for Building a Brilliant Career Site Without Knowing a Line of Code

By Patrick Spencer | 6th February 2017

Whether you're a large corporate or a one-man show, you don't need to be a brilliant developer to build an effective, engaging career site.

Recruiting highly skilled workers

How to Recruit High-Skilled On-Demand Workers

By Patrick Spencer | 6th December 2016

Finding and attracting contingent workers who have the right skills and can deliver according to the right timelines demands a unique recruiting strategy

Anatomy of a Perfect Career page

The Anatomy of a Perfect Career Page: 8 Elements You Need to Include

By Patrick Spencer | 6th September 2016

Because impressions—first or last—count, companies that fail to place a premium priority on building a great career page risk losing talent early on.

Recruitment marketing for small businesses

3.75 Million Labor Hours Spent Rewriting Job Descriptions Annually

By Patrick Spencer | 15th August 2016

Once the smoke cleared from the calculator, the results of our recent survey of business leaders and recruiters sank in.

tips for a small business using social media to recruit

8 Ways You Should Be Using Great Content to Strengthen Your Employer Brand

By Patrick Spencer | 20th June 2016

Every company has powerful stories to tell. Here’s how to make sure the right people are sharing them in the right spaces.

8 Key Ways to Promote a Great Employer Brand

By Patrick Spencer | 10th May 2016

You don’t need to break the bank to win some spotlight and attract better candidates

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