The dynamics of the workplace are changing. These days, many jobseekers and employees want more than just a paycheck – they want a job that comes with purpose and a company committed to a certain mission. So it should come as no surprise that just as employers screen and review candidates, so are workers screening and vetting potential employers.
One of the first places jobseekers go when launching a job search is to sites like Glassdoor, Indeed, and Great Place to Work, where they can see millions of employee reviews assessing and rating current and former employers. Nearly two-thirds use the same sites to decide if they want to apply to a job posting.
Similarly, a 2015 MightyRecruiter study found that an astounding 85 percent of jobseekers will go to your career site when considering a position and before applying to the job ad. A recent report by the Talent Board found that career sites are the most valuable resource candidates can use when reviewing a company as a potential employer. Specifically, almost two-thirds cited career sites among the five most valuable resources a candidate uses in a job search, almost twice the next most frequently mentioned resource.
But designing and assembling a great career site isn’t a simple feat. For larger organizations with web teams, it can be difficult to get the right people on board to create – and then manage – a career site that aligns with your recruiting objectives and requirements. For smaller organizations, it can seem even more intimidating as you may not have the internal resources to make it happen, and virtually no recruiter or HR professional is up to the task of writing a bunch of lines of code to overhaul or develop a career site.
The good news is that whether you’re a huge company or a one-man show, it doesn’t have to be impossible to develop a strong career site. Here are five tips for hiring leaders who are getting ready to design and build their first brilliant career site:
- MightyRecruiter Career Site Builder. With MightyRecruiter, the bar is lowered to the point that virtually anyone can design and deploy a brilliant career site without knowing a line of code, all in a matter of minutes. (BTW: If you already have a great career site, no worries. You can use MightyRecruiter’s Career Site Widget to display each of your job postings in MightyRecruiter on your career site.) Start your free trial today to see how it easy it is.
- Brand Your Employees. Few deny the importance of employer brand when it comes to recruiting and hiring. Sixty-one percent of companies are using branding recruitment today, and another 25 percent are planning to do so in the near future. This makes a lot of sense. Studies show companies source more and better candidates when they have a strong employer brand. Employer brand is transforming into what is known as employee brand. Employees internalize the values and beliefs of their employer brands and advocate those through their social networks and other channels. In the case of career sites, organizations should include employee videos, photos, blog posts, and other content assets that come from or feature their workers. Turn their brand stories into your brand stories, and you have an easy way to fill your career site with valuable content.
- Add Perks and Benefits. Perks and benefits are two different things, and they shouldn’t be confused when you advertise them on your career site. Why is it so important to list them on your career site? Because almost 60 percent of jobseekers list them as being among their top considerations when applying for and accepting a job. So how important are perks? Four in five workers say they prefer perks to a pay raise. When it comes to listing benefits on your career site, here are the top five: a) health insurance, vacation/paid time off, performance bonus, paid sick days, and 401(k) and retirement plans.
- Use Video and Photos. Companies need tell their story on their career site. With visuals comprising 90 percent of the information transmitted to the brain, their level of importance on any webpage cannot be understated. Don’t use stock photos or visuals that don’t have pertinent brand meaning. Instead, use original photos and images representative of your brand. Including a video on your career site can have a big impact; videos on a career site have been shown to increase application rates up to 34 percent.
- Post Your Jobs. In addition to posting your job ads on the relevant job boards and your social networks, posting them to your career site is a must; they account for over 90 percent more hires than they did four years ago. This is logical considering that 85 percent of jobseekers go to your career site before applying for a job.
Having a brilliant career site isn’t an option in today’s jobseeker market. Employers who want to attract strong talent will build best-in-class career sites that tell their company stories and compel jobseekers to apply to your job postings. Find out how MightyRecruiter makes building a career site a snap by signing up for a free trial today.
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