How to summarize an entire industry’s trends, sentiment and direction in only 9 articles? It may not seem possible, but sometimes the next great hire doesn’t seem possible either 🙂
Here on the MightyRecruiter blog, we like to focus on job postings, recruitment marketing, reviewing candidates, social recruiting, and sourcing off-the-radar-candidates. So we stuck to our guns and scoured the web for other poignant, informative, and downright entertaining pieces relevant to those categories.
Happy reading – and we hope you come away inspired and armed with a few new ideas for true hiring success in 2017!
Making sense of big data may be the great business challenge of the internet age, and recruiting is not immune to the task. This article takes a deep dive into harnessing the power of data and software to radically change how jobs are advertised online. It argues that algorithms can “find your target audience and ensure that your ads get in front of them in the most efficient way possible.”
Mozilla’s nearly flawless job ad, and why by AuthenticJobs
No job ad is perfect – and this one by Mozilla isn’t perfect either – but this analytical breakdown of a job ad will have you reexamining your own possibly subpar efforts. It argues that the four points to an exemplary job ad are: 1. A compelling intro that cuts to the chase, 2. Text that reads aloud as smoothly as it reads written, 3. Exhaustive criteria are replaced with simple lists, 4. Commitment to diversity is clearly stated.
Top Five Recruitment Marketing Campaigns of 2016 by SocialTalent
The most creative recruitment marketing campaigns can be inspiring for building your own campaign. Whether it’s Uber sending undercover recruiters to drive for Lyft, Ikea placing career instructions (i.e. job descriptions for open positions) in every product box sold, British Intelligence creating a treasure hunt, or Tourism Queensland driving 6 million visitors with one job posting, there’s a lot to learn here.
Bad Recruitment Experiences Cost Brands Millions by Marketing Week
Little things sure do add up. A study by employer branding agency Ph.Attraction revealed that one in four jobseekers have either entirely stopped purchasing (12%) or purchased less (11.5%) from a brand because of a negative candidate experience. The study also estimated that a poor candidate experience cost Virgin Media £4.4m/year. So when you’re considering cutting a corner in the candidate experience department because it won’t make an extra hire, make sure to consider its cost to brand equity.
A Scorecard for Making Better Hiring Decisions by Harvard Business Review
How standardized is your hiring and interview process? PhD Ben Dattner argues that unstructured job interviews are poor predictors for successful hires. Instead he lays out a suggested scorecard for how to judge candidates. I don’t agree with the simplicity of his scorecard, but however you slice it, organizations need to measure how good they thought the candidate would be vs. how good the hire actually performed.
Hire a Top Performer Every Time with These Interview Questions by First Round Capital
Kristen Hamilton works to bridge the gap between graduation and employment. She identified seven traits as the most desirable, and then mapped questions to identify these traits. The seven traits are grit, rigor, impact, teamwork, ownership, curiosity, and polish.
How to Use Facebook Ads to Recruit Top Talent by WordStream
Leave it to the CEO of a venture-backed marketing tech company to explain step by step how recruit people via Facebook ads. His use cases and examples have a specificity that is inviting to people new who are new to Facebook ads, but also insightful enough that a few tips will surface for recruiters who are already facebook marketing vets.
The 2016 Global Recruiting Survey found that 37 percent of recruiters felt that their primary source for finding talent was social and professional media outlets.The year over year social media recruiting usage for Facebook and LinkedIn were up slightly, while Twitter had declined. Also of note, was the rise of messaging apps for recruitment. Social media doesn’t necessarily exclude 1:1 communication, and thus, recruiters should not forget about WhatsApp, Kik, Skype and iMessage.
Sourcing Off-The-Radar Candidates
This article taps into one of the biggest recruitment pet peeves of mine, there is no such thing as a passive candidate. Everyone has their price. “They are only passive from the employer’s point of view,” writes Liz Ryan. Whoever doesn’t do the outreach is the ‘passive’ one. Anyways, great tips here about how to better frame your candidate outreach from an organizational standpoint.
These are our top 9. Are we missing any articles? Tweet us at @MightyRecruiter.